Every cannabis user can smell the distinctive, sharp scent when they open a jar or crack the seal of a new cart. It’s not just about the smell. The senses of mood, memory, expectation and anticipation are all wrapped up in one. Terpenes make this possible, and not any terpenes at all but those that come from cannabis. Known as cannabis derived terpenes, these compounds are rapidly becoming the secret ingredient for anyone looking to elevate flavor, authenticity, and overall product quality.

Image credit: massterpenes.com

In the past, a lot of product manufacturers have heavily depended on botanical terpenes as an approach to recreate the essence cannabis strains. It made sense on paper. The economics of extracting pinene and limonene, respectively from orange or pine trees allowed for the creation of familiar strain profiles. The reality didn’t always align with the claims. The smell of these terpenes were initially pleasing however they frequently lacked in the intensity, soulfulness and durability of their cannabis counterparts. The terpene blends went through degrading very quickly and eventually smelt more air freshener-like than actual fresh flowers.

Pure cannabis terpenes can alter the game. Extracted directly from the cannabis plant they carry not just the predominant compounds that make up the distinctive scent of a plant as well as the subtle, supporting notes that botanical sources cannot replicate. It’s not just about mimicking the flavor, but rather capturing essence of the plant.

This innovation is founded on the use live Terpenes. In place of the use of dried or cured cannabis as a source of terpenes for extraction they are extracted from plants frozen shortly after harvest. This method of quick-freezing locks in volatile compounds which might otherwise disappear. The terpene profiles are more vibrant more dark, and they are reminiscent of how the original strain was designed.

Cannabis-derived terpenes are not just beneficial to taste. They also provide many other advantages. These terpenes may contribute to the entourage effect that is the complex interaction between cannabinoids a terpenes. It can impact the overall experience that a product may provide. For example, a formulation that includes true OG Kush terpenes doesn’t just taste better but could provide a more balanced or familiar effect thanks to the supporting compounds contained in the extract.

Transparency is gaining popularity as consumers become more informed. People aren’t looking at high-THC levels anymore. Consumers are now consuming ingredients on labels, researching their products, and searching for Terpenes that are derived from cannabis with clearly defined sourcing details. Brands that offer strain-specific, uncut and unblended terpene profiles, are rewarded by their loyal customers.

This is a crucial shift in a market crowded with choices. The authenticity of products is becoming more important in a market where so many products are competing for attention. Although synthetic flavours and herbal blends could be able to attract attention in their first try however, it’s the cannabis-derived compounds that keep them coming back.

Mass Terpenes is one of the top players in the market. They have hemp-derived products and live resins that can be purchased at different prices, without sacrificing quality. Their CDT line is popular with extractors, vape producers and even curious customers and are united by the desire to take marijuana to its pure form.

It’s not all about aroma. It’s all about connections. Terpenes affect the experience of smoking after a hard day’s work more than people think. Pure cannabis terpenes can provide clarity, depth and an honest relationship with a plant. It’s perhaps the most potent of ingredients.